For the past many years, most of the tobacco control world’s notice continues to be focused on marlboro lights cigarette and Camel and their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Even though this was happening, Newport Cigarettes sales have already been rising. Newport, for quite some time the No. 1 menthol cigarette from the United States, is already second in status to long-time leader, Marlboro.
Based on an April 2000 article, “To the second year in a row, Greensboro’s Lorillard Tobacco Co. was really the only major cigarette maker to ship more product nationwide than it did the entire year before.” 1999, Newport accounted in excess of three-quarters of Lorillard’s sales, and claimed a 7.5 percent share of the about $50 billion cigarette market, up from 6.
9 percent in 1998, based on the Maxwell Report. Each year earlier, the identical publication called Newport the “fastest growing cigarette from the country” and quoted a tobacco analyst as saying, “Pound for pound, Newport is definitely the strongest brand in the market.” Recent reports show that Newport accounts for eighty percent of Lorillard’s sales of $4.2 billion in revenue and net income of $629 million in 2000.
It really has been known for more than a decade that African Americans are definitely the “franchise” consumers of Newport, along with other mentholated cigarette brands. Nevertheless the dramatic success of Newport raises questions on the remainder of its audience. The recent 1999 National Household Survey on Drug Abuse (NHSDA) answers some ? although not all ? of these questions.The very last time that the federal government published brand preference data comparing adults and adolescents was data for 1993.
Now new data has become offered by the 1999 NHSDA. Unfortunately, the data from the 1993 and 1999 two surveys are certainly not comparable as the 1993 youth data was based on Teenage Attitudes and Practices Survey (TAPS) as opposed to the household survey. Nevertheless, it can be interesting to look at just how the Newport brand fared both in surveys.In 1993, among adolescent smokers, Newport Kings cigarettes was No.
While African Americans clearly prefer Newport, the complete rise in Newport’s popularity among adolescents cannot be explained by a change in Black youth smoking rates over this period. A Centers for Disease Control & Prevention fact sheet notes that “in 1991, White students (30.9 percent) were 2.5 times much more likely than Black students (12.6 percent) to report current smoking” and this similar trends were located in 1999.
Although Black adolescent male smoking rates have fluctuated, the complete trend has been a leveling or slight decline. Black adolescent female current smoking rates have remained relatively low for the majority of the decade with regards to other race/gender groups.Greater than one-fifth of beginning smokers are now smoking Newport cigarettes ? a very dramatic rise from just six in the past. Newport has gone by Camel cigarettes to be No. 2 on the list of favorite smokes of White and Hispanic youth. According to the 1999 NHSDA, 16.
5 percent of White youth smokers devqpky64 Newport compared to an 11.2 percent preference for Camel. Among Hispanic youth, the space was even wider ? 18.6 percent for Newport vs. 7.1 percent for Camel.
And the Newport increase isn’t tied to youth. Lorillard’s flagship menthol brand has even increased its popularity with adults. The CDC’s 1993 estimate was that Newport had just 4.8 percent from the adult market. By 1999, the NHSDA gave Newport 15.6 percent of adult smokers ages 18-25 and 6.
5 percent of adult smokers 26 and older ? showing growth in the 3 age groups.How much of this is caused by an elevated demand for menthol cigarettes? It’s not possible to mention because federal surveys did not ask smokers if their preferred brand was menthol or non-menthol. Inferences must be drawn from the brand choices. However, as outlined by an analyst, writing earlier this season, “Really the only brand besides Newport to acquire market share was leading seller pall mall cigarettes, which in 1999 commanded 36.
4 percent of your market, up from 35.3 percent in 1998″.
.Over the past several years, a great deal of the tobacco control world’s notice continues to be focused on Marlboro Cigarettes and Camel in addition to their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Even though this was happening, Newport Cigarettes sales have already been rising. Newport, for a long time the No.